IndusInd Bank stands tall today as one of the reputed banking brands in the country. The bank has been continuously investing in various advertising & marketing programs to enhance the brand image & recall. In an endeavor to emerge as best-in-class brand, IndusInd Bank has made 'Responsive Innovation' as a central theme of its brand building program. The Bank has combined responsiveness with innovation to launch a wide range of banking products and services which are unique, convenient and very relevant to Indian consumer.
In the recent past, the Bank has launched a host of innovative services like My Account My Number, Choice Money ATMs, Check-on-Cheque, Cash-on-Mobile, Direct Connect, Quick Redeem Service and 365 Days Banking. All these unique services have been widely publicized and have been well appreciated by the customers. Recently, the bank launched yet another innovative service called 'Video Branch', which enables the customers to do video conference with the bank staff. This is first-of- its kind initiative in the banking industry which facilitates customers to interact with the Video Branch at their own convenience either from desktop/laptop computers or Apple and Android smart phones. This facility is available to all existing and new customers of the Bank. The bank has launched various media campaigns around the innovative services which has helped the brand connect better with the customers, enhance its visibility quotient and reinforce the brand statement 'You desire, We Deliver' across the audience.
All the advertisement campaigns have been developed using interesting and strong consumer insights and executed with lively, humorous & relatable situations with a clear cut objective of breaking the clutter and creating impactful communication. These unique propositions are always communicated by a 360 degree integrated marketing approach to propagate the service message more effectively. TV Advertising, Print Ads, Out-of-Home, Radio, Digital and Cinema are strategically blended in a media mix in order to get maximum mindshare of the Indian Audience.
IndusInd Bank is ranked 19th amongst the Top 50 Most Valuable Indian Brands 2014 as per the BrandZ Top 50 rankings powered by the WPP and Millward Brown. Also, the Bank has bagged the 39th rank in The Economic Times and Interbrand Best Indian Brands Study – 2014.
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