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Overview

The sell side - supply chain of the Top Indian Companies comprises of the corporate supplying to channel partners for further sale to customers. Corporates have a long standing relationship with these channel partners and also constitute a major proportion of their overall business turnover.

IndusInd Bank provides working capital finance to the channel partners of the top corporates through its channel finance product. Under this solution, IndusInd can structure tailor-made solutions and offer the financing option to channel partners based on "Partnership Approach" with the corporate. A simplified channel finance solution is as follows:

Step1: Supply of goods from corporate to channel partner.

Step2: Advise to IndusInd Bank to make payment for the purchase.

Step3: Payment by IndusInd for goods purchased by channel partner.

Step4: Repayment by channel partner to IndusInd Bank as per facility term.

Channel Finance Benefits to Corporate:

  • Assured availability of finance to their channel partner's at lower than current cost
  • Corporate can use this as a marketing tool and strengthen their relationship/reward loyalty of the channel partners
  • Release of funds from the balance sheet resulting in improvement in financial ratios
  • Conversion of balance sheet item to an off balance sheet liability
  • Ability to introduce payment discipline with their channel partners

Channel Finance Benefits to Channel Partners:

  • Steady and cheaper source of working capital financing
  • Channel Partners can increase sales through higher purchasing power
  • Clean facility up to certain limits
  • Simplicity of documentation and approval procedures
  • Channel partners may be able to increase profitability by availing of cash discounts from corporate
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