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Blog Collection

Travel Smart Choose card over Cash!

Posted on Friday, November 3rd, 2017 | By

Vacationing abroad and travelling to exotic international destinations is fast becoming a regular and frequent activity in India. Be it the young working professional or the urbane moneyed urbane traveler, more and more Indians are discovering the benefits of economic progress: with money in the bank and a passport which opens up a world of…

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Adapting right marketing strategy in a digital world

Posted on Wednesday, October 4th, 2017 | By Mr. Anil Ramachandran

India has seen an exceptional growth in adoption to the new and emerging digital world, and its emerging paradigms. Despite the oft-cited lacunae of poor infrastructure, last mile connectivity, cost of data and mobile telephony, the Indian consumer is changing, and is connecting to a new digital reality. A lot of this has to do…

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Category : Beyond business

Fintech will help us build a robust business platform and provide superior customer experience, says IndusInd Bank’s exec

Posted on Wednesday, October 4th, 2017 | By Mr. Anil Ramachandran

Indian banking’s focus on technological innovation has seen a paradigm shift towards digitalisation as Internet banking has emerged as the biggest focus area in the “Digital Transformation” agenda of banks fostered by India’s Digital India initiative. According to an EY report, the shift towards internet banking is fueled by the changing dynamics in India as…

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Category : Beyond business

Reaching Out, Staying connected, Keeping engaged!

Posted on Tuesday, October 3rd, 2017 | By Mr. Anil Ramachandran

It may not be overtly palpable, but the Indian consumer is changing and is becoming more and more digitally inclined each day. Anil Ramachandran – Head of Marketing and Corporate Communication, IndusInd Bank explores the intricacies of digital marketing and understanding the digital consumer. India has seen an exceptional growth in adoption to the new…

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Category : Beyond business

The real competition is the huge unbanked population: Anil Ramachandran, CMO, IndusInd

Posted on Tuesday, October 3rd, 2017 | By Mr. Anil Ramachandran

The new generation bank says competition becomes relevant when 95 per cent of the population is banked. It is relying on rural banking, credit card and consumer financing for its next phase of growth and is also eyeing millennials through digital and phone apps Instead of competing for customers in the already cluttered urban market,…

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Category : Beyond business

The Evolution: Indian Sports at a Global Arena

Posted on Tuesday, September 5th, 2017 | By Mr. Sanjeev Anand

The term paradigm shift is an interesting one. If you considered a dictionary meaning then it will reveal a paradigm shift as a shift in direction of any business or strategy of a nation from the past for the betterment of future, or something along those lines. If we keep the year 2000 as a…

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Category : Beyond business

Mission Eleven Million and its role to change the Football landscape of India

Posted on Wednesday, August 2nd, 2017 | By Mr. Sanjeev Anand

Football is not new to us. It probably courses through the veins of a majority of the Eastern, North Eastern and Southern belts of our country. Also, having been an essential part of India’s sporting culture for about 100 years, the popularity of the beautiful game has proliferated into the 21st century through a vicarious…

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Category : Beyond business

The story behind India’s sporting history

Posted on Friday, June 16th, 2017 | By Mr Sanjeev Anand

There is a prominent narrative that we hear when we mention sport and India and it is that we as a country seem to lack a “sporting culture”. While we are all aware of the country’s rich cultural heritage, diversity and unique traditions, what is arcane to the masses is that sport has also been…

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Category : Beyond business

A catalyst in cause marketing through sport

Posted on Monday, August 29th, 2016 | By Mr. Sanjeev Anand

The last few months, have made the internet a slightly more visually appealing place than it has been for quite some time now, especially when it comes to “inspirational” “motivational” or just human interest story telling. The digital A/V’s are compelling with real stories of grit, determination and focus- all of which lead to one…

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Category : Beyond business

Realizing the Dream of a Sporting Nation

Posted on Tuesday, April 5th, 2016 | By Mr. Sanjeev Anand

When I started playing squash in 1986, I hardly had an idea about what an attractive, mobilizing and inspiring force ‘Sports’ could be. Sport has the power to rescue us from the daily grind of life. A heroic act, a sporting gesture, an impromptu quote, talking tough, looking mean, a brave decision, an affectionate hug…

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Category : Beyond business

Welcome to iBLOGS @ IndusInd Bank

Posted on Thursday, November 19th, 2015 | By Mr. Romesh Sobti

Mr. Romesh Sobti Managing Director & CEO of IndusInd Bank

Digitisation of business has become the central theme of IndusInd Bank and we believe that within a span of few years, entire businesses and industries will be riding on the digital wave. Keeping pace with time, we will also continue to invest in digital to create a differentiated banking experience which will delight our customers….

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Category : Beyond business