IndusInd Bank has been aggressive in its brand building program since last year. As a part of the brand building exercise, the bank has taken many initiatives which have helped the brand connect up with the customers & enhance the visibility quotient. IndusInd Bank had launched its first ever mass media campaign in May-June 2009 along with its punchline “Makes you feel richer” and since then,  the bank has been consistent in communication through Television, Radio, and Outdoor & print advertising.

IndusInd Bank understands its customers’ money is not just money. It is the vehicle to realise their dreams! Hence, the bank aims to ensure that the customers’ experience with the bank is pleasant and enriching. That they get value for their money, enabling them to lead a richer, fuller, content life... For this, the bank:

• Offers a new level of banking – better services, better understanding of unique needs and better management of finances
• Demystifies the banking process and makes it more accessible
• Apart from fulfilling traditional banking responsibilities, advises customers on how and where to use their money to get the best out of it
• Projects an image of being a young, energetic, modern bank with values of dynamism, confidence and progression 

Further, as a banking partner, the bank also aims to help its customers discover how they can do more things with their money. 

In the recent advertising campaign, the Bank reinforces its focus on Innovative banking based on the philosophy of Responsive Innovation. The bank is taking ‘responsiveness’ theme to customers and reinforces its commitment to give best-of-class services in the industry.

Your favorite IndusInd Bank TV Commercials