"Where sustainability works best is where an organization’s leadership gets it and wants it to happen and enables it to happen – so everyone, from the person who sweeps the floor to the finance director, feels part of that conversation."
Will Day, Chairman, Sustainable Development Commission
At IndusInd Bank, we believe that a company has never truly integrated sustainability until it has become a part of its very culture and corporate DNA. In 2011, we launched a national 'Green Champions' program and invited employees from across the country to be a part of our green journey. As employees, we spend a large part of our days, weeks and years in an office room and this makes the office an ideal place to take stock of how we can reduce our environmental impacts and make positive changes. The goal of the Green Champion (GC) program is to involve our employees and allow environmental awareness and action to spread into their lives and communities.
The Bank's GCs go through a vigorous selection process, and only the most committed employees are selected to be a part of the Bank's CSR community. Once selected, the GCs are prepared to become local leaders for sustainability and get to attend a 2-3 day training workshop. Past programs held in Matheran and Mumbai have introduced GCs to various environmental and social issues, and helped train them to run programs at their offices and local communities.
With support from the Bank, the GCs have successfully organised community e-waste collection drives, e-statement campaigns to reduce paper consumption, promoted energy conservation through our 'Kill Bill' campaign, and spread awareness about environmental sustainability. A spate of Adopt-a-plant and tree plantation programs and innovative waste management initiatives have also been planned, executed and monitored by GCs from across the Bank.
The program has also increased employee pride and commitment, giving the workforce a compelling new way to connect with the company and customers.