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Press Release
Empower Women to Drive India’s Sporting Narrative
Posted on Tuesday, April 10th, 2018 | By IndusInd Bank
As Indian athletes strive to make an impact at the Commonwealth Games in Gold Coast, it is heartening to see the strides Sport has made since Glasgow 2014. Nowhere are these strides more visible than the footprints women are leaving in the sporting world. Across sport, be it in the shooting range, or the badminton court or the wrestling mat, Indian women not just participating, they are winning and winning big.
Every time our women win, or when they break a record or capture medals, they also inspire other girls to dream. Sport can be utterly transformative and also double-up as a powerful agent of empowerment. Even the numbers are now adding up. At Rio 2016, our women stole the limelight by winning medals, whilst a woman gymnast won the hearts of millions. Moreover, at CWG 2018, women’s participation – as a part of India’s overall contingent – has risen to 47% (from 40% in Glasgow).
But more can and needs to be done. The lack of infrastructure and financing have put the spanner in many an athlete’s work but women athletes in India have to also fight against archaic societal roadblocks. Research by CRY found that more than 40% of women in India were married as children, thus further exacerbating an already stressed ecosystem where roughly one in five girls enrolled in school dropped out by Class 8. If we want more athletes, we need to change our approach before we change training and dietary regimens.
If we want to empower women to take up a sport, more often than not, the simplest way can be by putting in a good word, a show of support, or even a pat on the back. IndusInd Bank Girl Power Programme in association with IIS strive to do just that. Apart from skill set training, it believes in providing overall development which helps in building the personality of young female athletes and gives them the necessary confidence to #WinLikeAGirl.
