Anil Ramachandran

Travel Smart Choose card over Cash!

Posted on Friday, November 3rd, 2017 | By

Travel Smart Choose card over Cash

Vacationing abroad and travelling to exotic international destinations is fast becoming a regular and frequent activity in India. Be it the young working professional or the urbane moneyed urbane traveler, more and more Indians are discovering the benefits of economic progress: with money in the bank and a passport which opens up a world of…

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Adapting right marketing strategy in a digital world

Posted on Wednesday, October 4th, 2017 | By Mr. Anil Ramachandran

India has seen an exceptional growth in adoption to the new and emerging digital world, and its emerging paradigms. Despite the oft-cited lacunae of poor infrastructure, last mile connectivity, cost of data and mobile telephony, the Indian consumer is changing, and is connecting to a new digital reality. A lot of this has to do…

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Fintech will help us build a robust business platform and provide superior customer experience, says IndusInd Bank’s exec

Posted on Wednesday, October 4th, 2017 | By Mr. Anil Ramachandran

Fintech will help us build a robust business platform

Indian banking’s focus on technological innovation has seen a paradigm shift towards digitalisation as Internet banking has emerged as the biggest focus area in the “Digital Transformation” agenda of banks fostered by India’s Digital India initiative. According to an EY report, the shift towards internet banking is fueled by the changing dynamics in India as…

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Here’s what IndusInd Bank’s new CMO Anil Ramachandran’s game plan is

Posted on Friday, September 9th, 2016 | By Mr. Anil Ramachandran

To be the CMO of a challenger brand in a regulated category like banking, is quite a tall order. Anil Ramachandran, the recently anointed IndusInd Bank marketing head, is a chartered accountant by profession with a self-confessed bias towards marketing. He has been with IndusInd Bank since 2010 and is also EVP and head –…

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Planning a holiday? Reach for your credit card! How plastic money is making vacations more fun.

Posted on Tuesday, May 31st, 2016 | By Mr. Anil Ramachandran

Planning a holiday? Reach for your credit card!

With the April-May holidays here, families across India are getting ready for the great summer getaway. Parents with kids, bored after the closure of schools, look forward to the day when they set out for the airport, for their next big adventure! Young people start thronging airports seeking to explore new destinations, while nuclear families…

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Mr. Anil Ramachandran

Posted on Tuesday, May 31st, 2016 | By

Anil Ramachandran

Anil Ramachandran has spent over 20 years in Consumer and Retail Banking with experience across India and countries in Asia Pacific and the Middle East and in leadership positions and in functions ranging from Marketing, Product Management, Sales and Distribution, Wealth Management & Relationship Banking and Operations. His expertise lies in creating distribution scale and…

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