Mr. Anil Ramachandran

Reaching Out, Staying connected, Keeping engaged!

Posted on Tuesday, October 3rd, 2017 | By Mr. Anil Ramachandran

Right Marketing Strategy in digital world

It may not be overtly palpable, but the Indian consumer is changing and is becoming more and more digitally inclined each day. Anil Ramachandran – Head of Marketing and Corporate Communication, IndusInd Bank explores the intricacies of digital marketing and understanding the digital consumer. India has seen an exceptional growth in adoption to the new…

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The real competition is the huge unbanked population: Anil Ramachandran, CMO, IndusInd

Posted on Tuesday, October 3rd, 2017 | By Mr. Anil Ramachandran

Anil Ramachandran CMO IndusInd

The new generation bank says competition becomes relevant when 95 per cent of the population is banked. It is relying on rural banking, credit card and consumer financing for its next phase of growth and is also eyeing millennials through digital and phone apps Instead of competing for customers in the already cluttered urban market,…

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