Sport plays a significant role in changing the socio-economic composition of a society. It is a well-established fact that Sports has the power to change the world in ways and means that are incredible. It embodies values such as respect for the opponent, acceptance of rules, teamwork and fairness – all of which are applicable in our personal and professional lives. Sports has the capacity to transcend boundaries, it can play a vital role to bridge class, caste, gender and bring inclusiveness in an organization and the country.
Investment in sports, therefore, is a collective effort towards building the nation. It empowers communities, develops skills and improves national health, thereby creating a ‘youth force’ that propels the country forward. From a global perspective, the United Nations recognises the power and potential to use sport to work towards Sustainable Development Goals (SDGs).
Building on the power of sports, IndusInd Bank aimed at imbibing these qualities of sports in its DNA with underlying objectives of –
- Building an immediate emotional connect with the society,
- Establishing credibility, loyalty and enhancing reputation, and
- Redefining the sporting best i.e. human values, inclusion and sustainability
As a logical step in that direction, IndusInd for Sports – a non-banking Sports vertical was launched in 2016. IndusInd For Sports drives on the philosophy of diversity, differentiation and domination through its initiatives that aim at exciting, educating and engaging the stakeholders using sports. This directly impacts the three most important pillars i.e. customers, employees and the community.