Adapting right marketing strategy in a digital world

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India has seen an exceptional growth in adoption to the new and emerging digital world, and its emerging paradigms. Despite the oft-cited lacunae of poor infrastructure, last mile connectivity, cost of data and mobile telephony, the Indian consumer is changing, and is connecting to a new digital reality. A lot of this has to do…

Fintech will help us build a robust business platform and provide superior customer experience, says IndusInd Bank’s exec

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Indian banking’s focus on technological innovation has seen a paradigm shift towards digitalisation as Internet banking has emerged as the biggest focus area in the “Digital Transformation” agenda of banks fostered by India’s Digital India initiative. According to an EY report, the shift towards internet banking is fueled by the changing dynamics in India as…

Reaching Out, Staying connected, Keeping engaged!

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It may not be overtly palpable, but the Indian consumer is changing and is becoming more and more digitally inclined each day. Anil Ramachandran – Head of Marketing and Corporate Communication, IndusInd Bank explores the intricacies of digital marketing and understanding the digital consumer. India has seen an exceptional growth in adoption to the new…

The new generation bank says competition becomes relevant when 95 per cent of the population is banked. It is relying on rural banking, credit card and consumer financing for its next phase of growth and is also eyeing millennials through digital and phone apps Instead of competing for customers in the already cluttered urban market,…