Empower Women to Drive India’s Sporting Narrative
Posted on Tuesday, April 10th, 2018 |

As Indian athletes strive to make an impact at the Commonwealth Games in Gold Coast, it is heartening to see the strides Sport has made since Glasgow 2014. Nowhere are these strides more visible than the footprints women are leaving in the sporting world. Across sport, be it in the shooting range, or the badminton…
Read moreCredit card: Myths and Facts
Posted on Wednesday, December 20th, 2017 |

We all love credits, but there is one credit which has a slightly misplaced image– a credit card. People are often scared of credit cards, thanks to the myths associated with this financial aid always at our disposal. Festivals, emergencies, family functions, or vacations may mean large expenses for you. That is when the true…
Read moreAdapting right marketing strategy in a digital world
Posted on Wednesday, October 4th, 2017 |

India has seen an exceptional growth in adoption to the new and emerging digital world, and its emerging paradigms. Despite the oft-cited lacunae of poor infrastructure, last mile connectivity, cost of data and mobile telephony, the Indian consumer is changing, and is connecting to a new digital reality. A lot of this has to do…
Read moreFintech will help us build a robust business platform and provide superior customer experience, says IndusInd Bank’s exec
Posted on Wednesday, October 4th, 2017 |

Indian banking’s focus on technological innovation has seen a paradigm shift towards digitalisation as Internet banking has emerged as the biggest focus area in the “Digital Transformation” agenda of banks fostered by India’s Digital India initiative. According to an EY report, the shift towards internet banking is fueled by the changing dynamics in India as…
Read moreReaching Out, Staying connected, Keeping engaged!
Posted on Tuesday, October 3rd, 2017 |

It may not be overtly palpable, but the Indian consumer is changing and is becoming more and more digitally inclined each day. Anil Ramachandran – Head of Marketing and Corporate Communication, IndusInd Bank explores the intricacies of digital marketing and understanding the digital consumer. India has seen an exceptional growth in adoption to the new…
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